Since there is virtually ZERO info out there on how to update your sales pitch for information age, and how to attract buyers using the multi-faceted approach via social media hubs such as Twitter and Facebook, we’re just going to write the book ourselves.
In our last article we saw that realtors are beginning to turn to Twitter to reach out to potential buyers, and it’s working. Buyers are getting up-to-date info even before it hits the MLS.
So why can’t FSBOs do the same?
Well, there’s a pretty good reason: FSBOs don’t have an established client base, while realtors and agencies spend a good deal of their time acquiring clients and promoting their services to others. This is the nature of going it alone and doing the honorable and sometimes unforgiving work of selling your house yourself.
Take any advantage that you can. In today’s tumultuous market, any kind of business maneuvering can help you find a potential client. By all means don’t rely on Facebook and Twitter to sell your house, but likewise, don’t just rely on a good looking pictures and a flattering MLS. Use every tool at your disposal.
FSBOs used to rely on drive-by traffic, or the action in the current market to get their home out there, not usually doing anything proactive about selling their home other than listing on an MLS. But now sellers have the tools to reach buyers literally at their fingertips. Online Social Media offer a practical, expansive, and really, really cheap means of reaching potential clientele.
Depending on your demographic, I would bet at any given moment there are at least a handful of friends and acquaintances that you can connect with on Facebook. My parents are all over it and so is my 9-year-old cousin. There’s really no limit to who is on there.
And the beauty of it?
Facebook’s sole purpose is to connect people. This could provide an opportunity to reach more people than simply posting an add or dishing out for an MLS. One little blip on your profile page can instantly reach a network of thousands, and it’s free.
Twitter is a bit more difficult because it’s not as interconnected as Facebook, but can still provide up-to-the-minute updates on any info you choose, even that you’ve just put a house on the market. People have to find you, and they need a reason to look. So maybe a little interlinking between accounts would work.
The first step is to sign up for these services and see what comes of it. If your house has been on the market for several months with no light at the end of the tunnel, then these things can only help you. It’s no time at all and unlocks a whole new reservoir of a client base.
The Abridged Guide to Facebook, Twitter For Sale by Owner
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