For all the value that For Sale by Owners can get with a flat fee Multiple Service Listing, there’s one particular benefit that outshines the others: Site Syndication. Thankfully, the National Association of Realtors’ tireless studies and quantifying of all kinds of statistics makes it easy to find pretty much any stat on anything that has to do with real estate, and according to a their Field Guide to Quick Real Estate Statistics, 87% of home buyers use the internet to search for a home. That’s an astonishing amount, and all the more reason for FSBOs to take advantage of the great value of Site Syndication.

Site Syndication offers you a sponsored listing on the countless online Multiple Listing Services out there (Yigdigs.com, Zillow.com, Yahoo! Real Estate just to name a few.) Some offer more than others. There are packages available that will link you up to 30+ sites and some that support only a select handful of popular sites.

So where does the advantage come in? It’s simple. Having your home online is good, but there’s debate as to which site offers the most traffic. The key to really taking advantage of this amenity is quantity—the more the better. With listings in several places you only increase your chances of your buyer finding the property. You just have to decide how much you are willing to pay for the number of syndicated sites.

It’s a priceless benefit to the flat-fee MLS system—one that realtors often take advantage of and FSBOs can too.